Leveraging Emotions to Maximise Alliance Performance

Leveraging Emotions to Maximise Alliance Performance

In my previous blog I highlighted the role played by emotions during the evolution of an alliance. The human element is always present in alliances just as is the recognition that alliances may at times exceed expectations and on other occasions may fail to meet them....
How Emotions Shape Alliance Development

How Emotions Shape Alliance Development

There is a human element in all business relationships and we would be amiss if we were to ignore it. I focus in this blog on how emotions drive strategic alliances and how the presence or the absence of emotions among alliance decision makers can influence...