Over the last four or five decades as the world has become more globalized, cross-cultural interactions have increased as businesses and managers seek opportunities in overseas markets.
Culture shapes the nature of business practices and how business is done in different countries. Working with an international business consultant with a knowledge and understanding of different cultures in which you are doing business is a strategic imperative.
Although effective management of cultural differences is not necessarily a guarantee of business success, understanding and deepening one’s knowledge of the other culture is absolutely vital to the success of the venture.
Culture influences communication, decision making, negotiation, resolution of conflicts, and/or the management of cross-national alliances. When a manager doing business overseas encounters difficulties in completing a business transaction it may not be immediately obvious to him/her as to why this has occurred.
Cultural forces may be at play but in the absence of a knowledge of the other culture it may be difficult to pinpoint what specific aspect of culture might be causing the problem.
“Cultural differences should be managed through the prism of similarity. While cultural differences exist and will not go away, one has to recognize that amidst the differences, there is a similarity that emerges from the fact that we are all human. The recognition of this is essential if one is to manage these differences productively.”
– Dr. Rajesh Kumar